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Bel-Beverages launches new product with Covid-19 CSR activities

Bel-Beverages launches new product with Covid-19 CSR activities
Bel-Beverages launches new product with Covid-19 CSR activities

Last Updated on May 5, 2021 by MyGh.Online

Bel-Beverages has launched a Covid-19 sensitisation tour in Senior High Schools (SHS) across the country as part of a series of activities to launch the company’s new product, Bel- Chapman.

The beautiful blend of fruit cocktails with  lemon, cucumber,  Grenadine flavors and a touch of Angostura bitters, is targeted at individuals who seek the thrill of a good old Chapman cocktail but without the alcohol.

The beverages division of Blow Chem Industries Ltd, producers of Bel-Aqua Mineral Water product launch activities saw the marketing department and Municipal Director of Health Services at the Kpone-Katamanso Municipal Assembly, Dr Esther Priscilla Danquah pay a visit to the Kpone Senior High School.

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Bel-Beverages launches new product with Covid-19 CSR activities 2

She educated final year students preparing to sit their West African Senior High School Certificate Examinations (WASSCE) on Covid-19 safety precautions.

The students through the Covid-19 safety protocols and how they can protect themselves in the school environment after about the Bel-Beverages team sampled about 600 Students with Bel-Chapman.

According to Ahmed Elsaway, Head of Sales and Marketing of Bel-Beverages, the best way to launch an innovative product like Bel-Chapman is through Corporate Social Responsibility drive like this.

“We found it necessary to launch Bel-Chapman through an important Corporate Social Responsibility campaign such as this, to reflect the brand positioning and brand personality of the product. This is a ethical product aimed at bringing happiness and comfort to a large demography of customers”

Bel-Beverages launches new product with Covid-19 CSR activities
Bel-Beverages launches new product with Covid-19 CSR activities 3

Blow Chem Industries Limited has already contributed a total of ¢650,000 in the fight against Covid-19; ¢500,000 to the Covid-19 Trust Fund, and One Hundred and Fifty Thousand Ghana Cedis in essential products to frontline workers.

According to Head of PR and Communications reiterated Blow Chem’s resolve to keep making meaningful contributions to help Ghana’s fight against the Covid-19 pandemic.

“In these times of a novel pandemic, we believe that any opportunity we get to educate and prepare our kids to stay safe even as they pursue a brighter future. We as a company shall continue to contribute our quota in diverse forms to help in the fight against the current pandemic”.

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